Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 7/21/2014

What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.    





Posted by Duarte/Downey Real Estate Agency, Inc on 11/17/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Duarte/Downey Real Estate Agency, Inc on 10/27/2013

When selling your home, you want it to appeal to a wide variety of people, not showcase your personality or preferences. While you might love deep red walls in your dining room, it might be too bold for a potential buyer. Your goal is to sell your home and having the right buyer appeal is key. There are a few things to think of when staging your home. Paint color is a must unless you already use neutral colors in your home. When looking for paint colors think of beige, olives, yellows, tans and greys. Outdated wallpaper patterns are a big no-no. Not only will an outdated look not be appealing to a buyer but the thought of having to take it down after buying the home can be a negative to a buyer. Taking down the wallpaper, fixing any imperfections in the walls with spackle and sanding, and applying a new coat of paint will go a long way. Choosing a paint with a low sheen will help hide any imperfections that may still remain. De-cluttering your home will give it a clean, organized look that will appeal to a buyer. Minimal items should remain in your home and going through your space to take out anything you don't need and sending it to storage is ideal. Think about your furniture as well, since often too much furniture can cause spaces to look small. In addition, by pulling furniture away from the walls and placing them in conversational groups, you add space to a room. Having the right decorative items can help to create an inviting space. Rather than having items lined up, trying grouping different items together, like on the coffee table. Hang pictures and art work in groups as well, avoiding a traditional straight line on the wall. Make sure that you have things such as decorative towels and soaps in the bathroom to help set the scene. And adding the right lighting can help set a welcoming mood. Make sure you have a variety of lighting in each space, from table lamps, to accent lighting, and whole room lighting. Basically, when staging your home, you want to make it a place that someone would want to live. Little touches here and there can really make a difference. With a little investment you might just find you are getting the offers you were hoping for.





Posted by Duarte/Downey Real Estate Agency, Inc on 9/15/2013

Staging your home for potential buyers can be quite the hassle. You may start moving your furniture around spontaneously, or become tense when your children or spouse make messes in a room that you just prepped for show. With all of the planning that one can put into making their home shine, one crucial step in home staging is often overlooked: your family pet. For the sake of simplicity, I will outline a few things that you must keep in mind when cleaning up after your pet in a home for sale. Pet presence - For obvious reasons, some pets can't leave the house. Giant enclosures, aquariums, and disabled pets are hard to relocate sometimes, and a lot of people will be understanding of this. But if your dog or cat is healthy, then you'll want to strongly consider relocating your pets temporarily. Many people aren't pet owners, and don't like being around an excitable golden retriever or a yippy chihuahua when they are trying to imagine their family occupying your home. Remember....You are trying to make the potential buyer as relaxed as possible. Ask a friend if they wouldn't mind looking after your loved one for a bit, and if all else fails, look into a reputable boarding service for your pet. Fur - Fur can get everywhere. Even in places that you, as a resident of your home, don't necessarily notice all of the time. Be sure to give your couches, chairs, and love seats proper attention. That means taking the pillows and cushions off, and using a hand vacuum or brush to remove all of the fur you see. After you are sure that they are thoroughly cleaned, use a fabric freshener to finish it off. Try to do this well in advance of the potential buyer, as some people have sensitivities to fabric fresheners. Litter - No matter what kind of animal you have, odds are you have do deal with some form of waste. It may sound pretty obvious, but make sure your litter beds are clean and well hidden. Even if you own an exotic pet like a reptile of amphibian, this includes you too. Many people don't like snakes, but they'll like a messy snake cage even less. Another important thing to remember as an exotic pet owner is this: even though you may not be able to smell anything offensive coming from your reptile's cage, that doesn't mean that there isn't an odor. Many people who live with reptiles get used to the subtle odors that emit from the cages, and will tend to spot-clean their animal's cage without giving it the proper scrub-down that it needs. Odors - Don't use air fresheners to mask pet odor. It is meant to freshen the air...Not cover pet odors up. Instead, use powdered cleaners on carpets and rugs that your pets frequent. These can be purchased at your local pet store in the cleaning isle. Odds are, if someone has a severe allergy to animals, then they are going to be at risk of having a reaction. The cleaner the house, the less dander will be in the home.





Posted by Duarte/Downey Real Estate Agency, Inc on 3/3/2013

Did you know that home sellers that use a real estate professional on average get 16% more in the sale of their home? In rare instances, some people are able to sell their own homes without the services of a real estate agent but for most it is tricky business. Here are a few reasons why you can't sell your own home. 1. A home for sale needs to be in the MLS (multiple listing service). You need to be a licensed real estate broker or  agent to be able to put a home in the MLS. Not having your home in the MLS is problematic, it will be difficult to advertise your home on many home search engines and websites. 2. Many real estate agents won't show homes that are for sale by owner. For a real estate agent it can be difficult to deal directly with a home seller. Agents are used to receiving a commission on the sale and without a written agreement there is no guarantee that the buyer's agent will be compensated for his or her services. Not having the cooperation of local agents significantly limits the pool of potential buyers. 3. Many buyers do not want to deal directly with the seller. Potential buyers usually feel uncomfortable looking at a home if the owner is present.  They will also be less likely to make an offer if they have to negotiate directly with the seller. Real estate agents create a much needed buffer between the seller and the buyer. 4. A real estate transaction is not always easy. Many times there are potential liability issues. Sellers would need to be well schooled in the real estate laws especially surrounding escrow and disclosure requirements.