Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 1/5/2015

There are some secrets when it comes to selling a house. There are some things you can do to help your home be more attractive to a buyer. Here are just a few things that often helps buyers sign on the dotted line: 1. A Welcoming Entryway A beautiful entrance is the first thing a buyer sees, remember you never get a second chance at a first impression. 2. Hardwood Floors Hardwood floors have longevity and never go out of style. Buyers don't have to worry about replacing dirty carpets or worry about allergies from pets. 3. Closet Organizers Closet organizers make closets look bigger and buyers love storage. 4. Green Grass

Green grass shows prospective buyers on how the home has been maintained. Buyers are drawn to green spaces with a flat, open lawn.





Posted by Duarte/Downey Real Estate Agency, Inc on 9/1/2014

Walkability in a home's location may increase the sale-ability of the home. Walkable urban areas are showing signs of becoming the strongest housing market. The real estate website feature "Walk Score" lets buyers know how close each home listed is to shops, restaurants, and community parks. Market reports show that home values in walkable neighborhoods are greater than in the car dependent suburbs. On average, a home in a highly walkable neighborhood can bring in almost 60 percent more in residential rent annually than homes in neighborhoods where cars are a necessity. People's interest in walkable neighborhoods is becoming more popular with the trend moving towards healthier lifestyles that include walking, bike riding and ride sharing. Many new developments now include high-density residential areas located where retail and office space is all within walking distance.    





Posted by Duarte/Downey Real Estate Agency, Inc on 7/21/2014

What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.    





Posted by Duarte/Downey Real Estate Agency, Inc on 11/17/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Duarte/Downey Real Estate Agency, Inc on 10/27/2013

When selling your home, you want it to appeal to a wide variety of people, not showcase your personality or preferences. While you might love deep red walls in your dining room, it might be too bold for a potential buyer. Your goal is to sell your home and having the right buyer appeal is key. There are a few things to think of when staging your home. Paint color is a must unless you already use neutral colors in your home. When looking for paint colors think of beige, olives, yellows, tans and greys. Outdated wallpaper patterns are a big no-no. Not only will an outdated look not be appealing to a buyer but the thought of having to take it down after buying the home can be a negative to a buyer. Taking down the wallpaper, fixing any imperfections in the walls with spackle and sanding, and applying a new coat of paint will go a long way. Choosing a paint with a low sheen will help hide any imperfections that may still remain. De-cluttering your home will give it a clean, organized look that will appeal to a buyer. Minimal items should remain in your home and going through your space to take out anything you don't need and sending it to storage is ideal. Think about your furniture as well, since often too much furniture can cause spaces to look small. In addition, by pulling furniture away from the walls and placing them in conversational groups, you add space to a room. Having the right decorative items can help to create an inviting space. Rather than having items lined up, trying grouping different items together, like on the coffee table. Hang pictures and art work in groups as well, avoiding a traditional straight line on the wall. Make sure that you have things such as decorative towels and soaps in the bathroom to help set the scene. And adding the right lighting can help set a welcoming mood. Make sure you have a variety of lighting in each space, from table lamps, to accent lighting, and whole room lighting. Basically, when staging your home, you want to make it a place that someone would want to live. Little touches here and there can really make a difference. With a little investment you might just find you are getting the offers you were hoping for.