Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 4/13/2015

They say a picture is worth a thousand words and we often focus so much on the photos of our home that we put little emphasis on the words that are used in Words are powerful and because the multiple listing service limits the amount of words that can be used in a listing it is important to make them count. Here are some words and phrases to bring in the buyers: Create an emotion: Buyers buy on emotion so be sure to tell them what it is like to live in the home. Paint a picture of sitting by the fire or entertaining in the open floor plan. Use specifics: Don't just say new or updated. If the kitchen boasts high-end appliances tell the potential buyer the brand name. Describe the shelves and racks in the walk-in closets or the brand name replacement windows. Highlight location: Is the home blocks away from stores, transportation or can you see the beach from the bedroom window? If so, tell the buyer exactly how close it is to desirable amenities and community resources. Update the listing: Change up the wording if the house has been on the market for a while. Try highlighting some different features. Don't forget to remove the comments about the Open House or how the listing "won't last". The words that describe your home can be just as important as the pictures so make sure that you use every character allowed to highlight the features and bring in the buyers.  





Posted by Duarte/Downey Real Estate Agency, Inc on 4/6/2015

Are you looking for inexpensive ways to add value to your home without breaking the bank? Whether you're getting ready to sell your home or just making some home improvements for your own enjoyment, it isn't that difficult. There is an old saying that kitchens and baths sell homes so these tips focus on those two rooms. Here are some good strategies to help you started: The kitchen For just a few hundred dollars: -Replace the kitchen faucet -Add new cabinet door handles -Update old lighting fixtures   With a slightly larger budget: -Give the cabinets a makeover by refacing them -Get a facelift for your appliances buy ordering new doors or face panels for them   The bath -Replace the toilet seat -Add a new pedestal sink -Replace the old bathroom floor with easy-to-apply vinyl tiles -Re-grout the tile and replace any chipped tiles in the tub and shower -If a new grout job won't do, try a complete cover-up with a prefabricated tub and shower unit Remember the actual cost of the renovation, and the value it adds to your home, depends on many factors including the real estate market value in your area.





Posted by Duarte/Downey Real Estate Agency, Inc on 1/19/2015

1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price. 2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time. 3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home. 4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles. 5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features. 6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most sale-able early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer. 7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign. 8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.





Posted by Duarte/Downey Real Estate Agency, Inc on 1/5/2015

There are some secrets when it comes to selling a house. There are some things you can do to help your home be more attractive to a buyer. Here are just a few things that often helps buyers sign on the dotted line: 1. A Welcoming Entryway A beautiful entrance is the first thing a buyer sees, remember you never get a second chance at a first impression. 2. Hardwood Floors Hardwood floors have longevity and never go out of style. Buyers don't have to worry about replacing dirty carpets or worry about allergies from pets. 3. Closet Organizers Closet organizers make closets look bigger and buyers love storage. 4. Green Grass

Green grass shows prospective buyers on how the home has been maintained. Buyers are drawn to green spaces with a flat, open lawn.





Posted by Duarte/Downey Real Estate Agency, Inc on 9/1/2014

Walkability in a home's location may increase the sale-ability of the home. Walkable urban areas are showing signs of becoming the strongest housing market. The real estate website feature "Walk Score" lets buyers know how close each home listed is to shops, restaurants, and community parks. Market reports show that home values in walkable neighborhoods are greater than in the car dependent suburbs. On average, a home in a highly walkable neighborhood can bring in almost 60 percent more in residential rent annually than homes in neighborhoods where cars are a necessity. People's interest in walkable neighborhoods is becoming more popular with the trend moving towards healthier lifestyles that include walking, bike riding and ride sharing. Many new developments now include high-density residential areas located where retail and office space is all within walking distance.