Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 11/17/2013

Video marketing is the wave of the future. They say a picture is worth a thousand words. If that is true how much is a video worth? According to Dr. James McQuivery of Forrester Research a one minute video is worth 1.8 million words.  Imagine being able to convey a 1.8 million word message to a consumer in just 60 seconds. Social media sites like You Tube are allowing real estate professionals the opportunity to create messages and have them go viral all over the internet. One statistic that You Tube likes to tout is that in the very near future 90% of web traffic will be video.  This may or may not be true but what we do know is that buyers and sellers search the internet and are drawn to videos. But what better way to advertise a home for sale than to have the homeowner tell its story. Here are some video marketing ideas that you can do to help your agent sell your home: Give the buyer a personal showing Grab your camera or smartphone and take prospective buyers on a walking tour of your home and go ahead this is your chance to brag. Go on a neighborhood tour Drive or walk through your community pointing out areas of interest like schools, businesses and parks. Get a few video testimonials Bring your camera to the best advertising there is for the area; the neighbors!  Capture video testimonials from friendly neighbors touting why it is such a great place to live.    





Posted by Duarte/Downey Real Estate Agency, Inc on 10/27/2013

When selling your home, you want it to appeal to a wide variety of people, not showcase your personality or preferences. While you might love deep red walls in your dining room, it might be too bold for a potential buyer. Your goal is to sell your home and having the right buyer appeal is key. There are a few things to think of when staging your home. Paint color is a must unless you already use neutral colors in your home. When looking for paint colors think of beige, olives, yellows, tans and greys. Outdated wallpaper patterns are a big no-no. Not only will an outdated look not be appealing to a buyer but the thought of having to take it down after buying the home can be a negative to a buyer. Taking down the wallpaper, fixing any imperfections in the walls with spackle and sanding, and applying a new coat of paint will go a long way. Choosing a paint with a low sheen will help hide any imperfections that may still remain. De-cluttering your home will give it a clean, organized look that will appeal to a buyer. Minimal items should remain in your home and going through your space to take out anything you don't need and sending it to storage is ideal. Think about your furniture as well, since often too much furniture can cause spaces to look small. In addition, by pulling furniture away from the walls and placing them in conversational groups, you add space to a room. Having the right decorative items can help to create an inviting space. Rather than having items lined up, trying grouping different items together, like on the coffee table. Hang pictures and art work in groups as well, avoiding a traditional straight line on the wall. Make sure that you have things such as decorative towels and soaps in the bathroom to help set the scene. And adding the right lighting can help set a welcoming mood. Make sure you have a variety of lighting in each space, from table lamps, to accent lighting, and whole room lighting. Basically, when staging your home, you want to make it a place that someone would want to live. Little touches here and there can really make a difference. With a little investment you might just find you are getting the offers you were hoping for.





Posted by Duarte/Downey Real Estate Agency, Inc on 9/1/2013

Does a backyard pool add value to a home? That has been a long debated question among real estate professionals. While there is no clear answer the National Association of Realtors reports that pools add approximately 7.7 percent to the average property value. But there are some caveats to that statistic. In recent years, pools have become more part of the landscape that a hole in the yard. Things that increase home values with pools also include backyard landscaping, fencing, walkways, decks, and fabulous plantings. Another factor that increases a property’s desirability and value is if the home is in an area that has a large number of pools. Be aware if your neighborhood has a community pool it may be difficult to attract buyers for your home. Experts say buyers that are looking for pools are typically middle age with teenage children.  While buyers with younger children might shy away from a home with a pool and view it as an accident waiting to happen While in-ground pools return approximately 50 percent of their initial investment, be sure to keep service records that show it’s in good working order prospective buyers will want to see the pool has been properly maintained.  





Posted by Duarte/Downey Real Estate Agency, Inc on 8/4/2013

Many people think seven is a lucky number but if you are looking to get the most bang for your buck the number you want in your address is an eight. According to a study done by the University of British Columbia, houses and street numbers ending in eight sold at a 2.5 per cent higher rate than homes and street numbers ending with any other digits. In fact, the study also found homes and street numbers ending in four sold at a 2.2 per cent discount. House numbers have recently become more important with the influx of Chinese buyers in the marketplace and the increasing popularity of Feng Shui. Numbers that sound similar to Chinese words that have positive meanings are believed to be lucky. The number eight sounds similar to the word for prosper or wealth. The fear of the number four, or tetraphobia, is because the pronunciation of the word for four is similar to the word for death in Mandarin, Cantonese and several Chinese dialects. Thinking of rolling the dice on the number 13? Many large casino hotels in Las Vegas omit floor numbers 4, 14, 24, 34 and 40 to 49. The number 13 is not however, considered unlucky in the Chinese tradition. Other numbers with perceived good luck are two, three, five and seven. Two because of the Chinese saying good things come in pairs. The number three sounds similar to birth and the number five is associated with the five elements (water, wood, fire, earth and metal). Considered the luckiest number in the West, 7 symbolizes togetherness. Even though house numbers may influence a buying decision there is no evidence to support actual bad or good luck in homes with certain numbers. The thought of good or bad luck has more to do with the psychology of people than actual events.      





Posted by Duarte/Downey Real Estate Agency, Inc on 6/16/2013

Rates are low, prices are right, and now is a perfect time to think about investing in real estate. Many would-be investors think real estate is a way to quick riches. Rapid monetary returns are usually not the case. However, the rewards can be substantial if you are willing be patient, do the necessary homework, and make a few good decisions along the way. Before you start investing in real estate, here are a few things to consider: • Start small: Don't go large on your first investment. Take on a smaller investment first so you have the opportunity to make some mistakes that won't cost you large amounts of money. Investing is a learning process. • Don't overpay: Do your research on your potential investment. Do full a full property evaluation; research the location, have a home inspection, and look into any liens and owed taxes. Always conduct an in-depth property analysis before negotiating any terms. • Consider the margins: Paying the bills on an investment property is different than paying for your personal residence.  When you buy an income property to rent, you're calculating how the income (rent payments) will help pay the mortgage and operating costs. • Know your partners: Having a bad partner could be your biggest downfall. Try to team up with a more seasoned real estate investor to learn the ropes. It is also important to be comfortable with your partner. Like all other businesses, real estate investing, requires a well thought out plan if you want to succeed. Weigh all the risks involved in real estate investing and develop a plan on how you will manage and overcome them before you get started.