Duarte/Downey Real Estate Agency, Inc



Posted by Duarte/Downey Real Estate Agency, Inc on 4/13/2015

They say a picture is worth a thousand words and we often focus so much on the photos of our home that we put little emphasis on the words that are used in Words are powerful and because the multiple listing service limits the amount of words that can be used in a listing it is important to make them count. Here are some words and phrases to bring in the buyers: Create an emotion: Buyers buy on emotion so be sure to tell them what it is like to live in the home. Paint a picture of sitting by the fire or entertaining in the open floor plan. Use specifics: Don't just say new or updated. If the kitchen boasts high-end appliances tell the potential buyer the brand name. Describe the shelves and racks in the walk-in closets or the brand name replacement windows. Highlight location: Is the home blocks away from stores, transportation or can you see the beach from the bedroom window? If so, tell the buyer exactly how close it is to desirable amenities and community resources. Update the listing: Change up the wording if the house has been on the market for a while. Try highlighting some different features. Don't forget to remove the comments about the Open House or how the listing "won't last". The words that describe your home can be just as important as the pictures so make sure that you use every character allowed to highlight the features and bring in the buyers.  





Posted by Duarte/Downey Real Estate Agency, Inc on 1/19/2015

1. Basing the asking price on needs or emotion rather than market value. Many times sellers base their pricing on how much they paid for or invested in their home. This can be an expensive mistake. If your home is not priced competitively, buyers will reject it in favor of other larger homes for the same price. At the same time, the buyers who should be looking at your house will not see it because it is priced over their heads. The result is increased market time, and even when the price is eventually lowered, the buyers are wary because "nobody wants to buy real estate that nobody else wants". The result is low priced offers and an unwillingness to negotiate. Every seller wants to realize as much money as possible from the sale, but a listing priced too high often eventually sells for less than market value. An accurate market evaluation is the first step in determining a competitive listing price. 2. Failing to "Showcase" the home. A property that is not clean or well-maintained is a red flag for the buyer. It is an indication that there may be hidden defects that will result in increased cost of ownership. Sellers who fail to make necessary repairs, which don't “spruce up” the house inside and out, and fail to keep it clean and neat, chase away buyers as fast as REALTORS® can bring them. Buyers are poor judges of the cost of repairs, and always build in a large margin for error when offering on such a property. Sellers are always better off doing the work themselves ahead of time. 3. Over-improving the home prior to selling. Sellers often unwittingly spend thousands of dollars doing the wrong upgrades to their home prior to attempting to sell in the mistaken belief that they will recoup this cost. If you are upgrading your home for your personal enjoyment - fine. But if you are thinking of selling, you should be aware that only certain upgrades to real estate are cost effective. Always consult with your REALTOR® BEFORE committing to upgrading your home. 4. Choosing the wrong REALTOR® or choosing for the wrong reasons. Many homeowners list with the real estate agent who tells them the highest price. You need to choose an experienced agent with the best marketing plan to sell your home. In the real estate business, an agent with many successfully closed transactions usually costs the same as someone who is inexperienced. That experience could mean a higher price at the negotiating table, selling in less time, and with a minimum amount of hassles. 5. Using the "Hard Sell" during showings. Buying a home is an emotional decision. Buyers like to "try on" a house and see if it is comfortable for them. It is difficult for them to do if you follow them around pointing out every improvement that you made. Good REALTORS® let the buyers discover the home on their own, pointing out only features they are sure are important to them. Overselling loses many sales. If buyers think they are paying for features that are not particularly important to them personally, they will reject the home in favor of a less expensive home without the features. 6. Failing to take the first offer seriously. Often sellers believe that the first offer received will be one of many to come. There is a tendency to not take it seriously, and to hold out for a higher price. This is especially true if the offer comes in soon after the home is placed on the market. Experienced REALTORS® know that more often than not the first buyer ends up being the best buyer, and many, many sellers have had to accept far less money than the initial offer later in the selling process. Real estate is most sale-able early in the marketing period, and the amount buyers are willing to pay diminishes with the length of time a property has been on the market. Many sellers would give anything to find that prospective buyer who made the first, and ONLY, offer. 7. Not knowing your rights and obligations. The contract you sign to sell your property is a complex and legally binding document. An improperly written contract can allow the purchaser to void the sale, or cost you thousands of unnecessary dollars. Have an experienced REALTOR® who knows the "ins and outs" fully explain the contract you are about to sign. 8. Failure to effectively market the property. Good marketing opens the door that exposes real estate to the marketplace. It means distinguishing your home from hundreds of others on the market. It also means selling the benefits, as well as the features. The right REALTOR® will employ a wide variety of marketing activities, emphasizing the ones believed to work best for your home.





Posted by Duarte/Downey Real Estate Agency, Inc on 7/21/2014

What do buyers want in a home? Is it location? Is it size? Could it be an endless list of amenities ? According to a survey done by The National Association of Homebuilders, they want all of the above. According to the survey, buyers say they want a home that is approximately 2,000 square feet. Unfortunately, only one-third of the current homes on the market have 2,000 or more square feet of livable space. Most homes are nearly 40 years old and don't have many of the amenities buyers want. So what is a seller to do? If your home is smaller than what most buyers want, play up on your homes good points. Here are some other features buyers want that could help overcome the objection to the homes smaller square footage. Location: Buyers may consider a smaller home if it's located in the best school district or in a great commuter location. Possibilities: A smaller home may have potential for expansion, making the home suddenly more appealing. Great space: The home may not have the square footage buyers want, so show off the space it does have. Remove any furniture that doesn't complement the home, making the home seem spacious and uncluttered. If your home is smaller than what many buyers want, emphasize the amenities that it does have. Help buyers see the potential in your home. Don't let them rule it out just because its current condition doesn't meet all of their needs.    





Posted by Duarte/Downey Real Estate Agency, Inc on 2/17/2014

You are about to make a big decision; putting your home up for sale but there are some very important things you need to do before the sign goes in the yard and you open your doors to potential buyers. Getting these things checked off the list will help get you to a quicker and more profitable sale. Here are some tips to get you started: 1. Sit down with your real estate professional. Come up with a game plan and set a realistic asking price. Make decisions about marketing and showing availability. Pre-scheduling meetings or times to catch up with your agent will help keep the lines of communication open. 2. Get your paperwork in order. Prepare a list of repairs, upgrades that have been done to your home. Assemble all maintenance records, warranty information and user guides for appliances in the home. If you do not have them many are available on the internet. It will show potential home buyers you care about your home. 3. Clean your home top to bottom. Wash the walls, shampoo the rugs, touch up the paint and get every cobweb from the corners. Remember your home will be looked at very closely and the last thing you want is a buyer to be turned off by a little dirt. 4. Organize and declutter everywhere. You have probably acquired quite a bit of stuff. Go through every closet, cabinet, and start clearing out. You may want to have a yard sale or donate unwanted items to charity. For the things that you must keep consider a storage unit. 5. Get a home inspection. Have a pre-sale inspection of your home. This will prevent any surprises and help you identify any problem areas in your home. Repairs can affect the ultimate sale price of your home. For problem areas, make repairs or get estimates. This will help you determine what the ultimate sale price or items you may need to be prepared to negotiate on. 6. Stage the home to sell. Hire a professional stager to dress your home for sale. You will want to stage the home inside and out. Research shows that staged homes typically sell for more money. Congratulations you are well on your way to a successful sale.  





Posted by Duarte/Downey Real Estate Agency, Inc on 10/27/2013

When selling your home, you want it to appeal to a wide variety of people, not showcase your personality or preferences. While you might love deep red walls in your dining room, it might be too bold for a potential buyer. Your goal is to sell your home and having the right buyer appeal is key. There are a few things to think of when staging your home. Paint color is a must unless you already use neutral colors in your home. When looking for paint colors think of beige, olives, yellows, tans and greys. Outdated wallpaper patterns are a big no-no. Not only will an outdated look not be appealing to a buyer but the thought of having to take it down after buying the home can be a negative to a buyer. Taking down the wallpaper, fixing any imperfections in the walls with spackle and sanding, and applying a new coat of paint will go a long way. Choosing a paint with a low sheen will help hide any imperfections that may still remain. De-cluttering your home will give it a clean, organized look that will appeal to a buyer. Minimal items should remain in your home and going through your space to take out anything you don't need and sending it to storage is ideal. Think about your furniture as well, since often too much furniture can cause spaces to look small. In addition, by pulling furniture away from the walls and placing them in conversational groups, you add space to a room. Having the right decorative items can help to create an inviting space. Rather than having items lined up, trying grouping different items together, like on the coffee table. Hang pictures and art work in groups as well, avoiding a traditional straight line on the wall. Make sure that you have things such as decorative towels and soaps in the bathroom to help set the scene. And adding the right lighting can help set a welcoming mood. Make sure you have a variety of lighting in each space, from table lamps, to accent lighting, and whole room lighting. Basically, when staging your home, you want to make it a place that someone would want to live. Little touches here and there can really make a difference. With a little investment you might just find you are getting the offers you were hoping for.